Happy Monday everyone! I’m excited today for so many reasons. I got the greatest present for my birthday (which was yesterday and I’ll talk more about another time) and today starts head shot week!
Head shots have become more relaxed, laid back, and popular, especially for web usage. Gone are the days where stuffy head shots on a blue background were something most people sought after. In this day and age, most potential clients find you online and see what you look like before they ever inquire, which means they see you online first. The question is, what do you want them to see? What first impression do you want to give to the world about you, your profession, your business, and the quality of service or product you provide?
The first step in getting a head shot for your business is to decide the purpose of your head shot. What will you use it for? My minimum head shot collection is 3 head shots. I do this because typically there are 3 shots a person wants/needs them for. This is a generalization, but an accurate representation of what a typical Client of mine comes in for.
Three Types of Shots
The “About” section head shot for their website:
This head shot is typically the more formal of the photos.Again, this depends on your industry and profession. Someone like me, for example, wants a modern head shot, one that is slightly artistic, maybe a little glitzy, but that shows my confidence in what do. A doctor, on the other hand, may want one in a suit or in their white coat. This show is also typically used on LinkedIn.
The “Social Media” head shot: This is similar to the about section, but usually this one is going to be more casual. Maybe instead of a suit and tie, it’s more slacks and a nice shirt. A blogger, for example, might like something more fashionable such as jeans with tall boots and a nice shirt, whereas a lawyer might prefer slacks and a nice blouse. Most often, this shot gets used on social media platforms other than LinkedIn, such as Facebook and Instagram.
The “I’m An Expert In My Field” head shot: This head shot is usually more relaxed, but shows confidence in the pose that exudes they are an expert in their field. This head shot is used for signage, print, business cards, etc. This show is a perfect example for print. There is enough white space on the right side for text. In this case, Gunilla is a realtor and wanted to use this image for open house information.
Tomorrow’s blog post will walk you through a typical head shot experience with Jen Shannon Portrait. Be sure to tune in!