As you can tell, things have been going on around here. From hosting issues, down time, etc, things were definitely changing. I decided towards the end of 2013 that my brand needed a fresh look; something that was more “me” and reflected the simplicity that I am drawn towards. So I set out to find a designer. Call it fate or chance, but I found Leslie Vega Design on Pinterest, of all places. I had made a list of 5 different designers, but as soon as I saw Leslie’s work, I immediately felt connected to it and knew she was the one I would hire. So, after exchanging a few emails, she was hired!
Over the last couple of months, she’s rebranded my logo with a beautiful, hand calligraphed “jen” that pulls in the elegant beauty I was hoping for while leaving the rest nice and simple… just how I’d hoped. After the logo was squared away, we started working on the web graphics, which are the pretty little accents throughout my site that I am so very pleased with! While they are not all in use at the moment, I really love the way it’s all come together to make a beautiful site that I am so proud of and can’t stop looking at.
I knew I wanted some sort of watercolor, but I didn’t want it to look the way everyone and their mom’s site is done in water colors. I wanted something more sophisticated, but relaxed; something that felt like a beautiful sunset over the water. What I love the most is how she hand calligraphed many of the titles you see around the site from “favorites,” to “favorite quote,” to “welcome” on my about page, etc. She also added some flair to my “call to action” buttons below my blog posts.
Overall, I am so happy I finally decided to hire a designer. I’ve always done things myself and have never been completely satisfied. So ladies and gents, 6 years into business, I finally hired a designer. Do yourself a favor and just hire one from as soon as you can afford one. It will make your branding come together so much quicker, easier, and more beautifully.
Leslie, seriously, I can’t even begin to thank you enough for the beautiful work you’ve done for me. I must admit, going into the process of hiring a designer and trusting them to come up with something I could truly love that I would never have known was truly “me,” I was highly skeptical. You’ve been so easy and amazing to work with. You’re so responsive and amazing at being able to tell with something is just too much to keep with the idea of simplicity. Everything you designed was so in line with your portfolio and I’m so happy to have gotten something so beautifully amazing on the other side. Thank you for being so patient with me. I know it’s not easy to work with people like me, who have a hard time letting the real designer do the work. I will definitely continue to refer to you and look to you for my future design needs! Hopefully, in the coming months, we can work on some stationery! XOXO!