Things are looking quite a bit different around here. If you’ve been following me for awhile, you’ll notice it’s not the same black and white color scheme anymore. After going through the creativelive course, ReSTARt with Jasmine Star, I realized my website was not reflective of me… at all… I’ve always designed my website around my logo instead of designing my website WITH my logo. I love my logo. It’s high end, simple, and sophisticated. When I thought of it, I thought black, white, and gray. No matter what I did, however, it never really felt like me. One of my photographers friends said it felt “stiff and cold” which is the LAST thing I think I am.
So I went on a photo safari. I didn’t actually go out and take pictures with my iPhone though. I went to pinterest and the google image search and just typed in words that came to mind and created a collage of things my eyes were attracted to. I was really shocked to find that my eyes were attracted to a neutral and earth toned color palette. They are definitely colors I would have NEVER chosen for myself… that is until I realized my office walls are a brownish gray color and its accents are whites and teals. Our bedroom is pretty much the same way. Why have I never noted this about myself? I have no idea.
So I set out to come up with a new design; something that captured my style aesthetic and personality, but still keep the simple sophistication that my brand stands for. Many of you know I have a design background. I can design for just about anyone but myself. It’s hard getting into my own mind and figuring this stuff out. There are so many things I like that it’s hard to nail down, but the photo safari really helped. I also wanted to incorporate beautiful typography without feeling too Vogue.
So, after an all nighter, several other really late nights, a ton of asking for other people’s opinions on stuff, this new design was born, but that was only the beginning.
It was time that I go through and curate my own work and whittle it down to the best of the best. This was probably the hardest thing I’ve ever had to do with my business. I can go through every picture I’ve ever taken and tell you everything that’s wrong with it, but at the end of the day, it’s not about how I can pick it apart, it’s about how my clients love it. So with MUCH help from my good friend Monica Starr Brown, my new, curated galleries are now up as well.
My business is also going through some other changes. I’ve decided, as of a few weeks ago, to no longer offer portrait sessions. I’ve been spread so thin between so many things that I’ve had to cut back in many areas (like my life and living blog, my Etsy, store, etc) but portraits are not something I want to focus on, so I no longer offer portrait sessions. Instead, I want to focus on weddings, fashion, and fine art. This site will be solely dedicated to weddings and engagements. In time, I will also have a separate fashion site and fine art site.
I have to say, aside from all of the things I could pick apart (oh the life of an artist…) I am very proud of my work. My site is definitely reflective of me, my style aesthetics, my personality, and my brand. So, welcome to the new home of Jen Shannon Photography.